Amenities That Increase Your Visibility on Booking Platforms

You could have the most charming, well-located property — but if guests can’t find it, none of that matters. Visibility is the name of the game in short-term rentals, and much of it comes down to how your listing matches guest search filters.

Platforms like Airbnb, Booking.com, and Vrbo rely heavily on amenities to decide which listings appear in a user’s search results. That means the features you offer (and properly list) aren’t just “nice to have” — they’re often the deciding factor between being seen or being skipped.

So what are the amenities that can get you noticed — and booked?

Why Amenities Matter More Than You Think

When guests search, they filter.

They filter for Wi-Fi.
For air conditioning.
For a washing machine.
For a workspace or pet-friendliness.

If your listing doesn’t check the boxes they're clicking, you simply don’t appear — no matter how perfect your space might be otherwise.

Platforms are increasingly pushing personalized search, where every guest sees a tailored list of properties. The more relevant amenities you offer, the more search buckets you fall into — which means more eyes on your listing.

High-Impact Amenities That Boost Visibility

While every platform is slightly different, the following amenities are consistently among the most searched and filtered — across markets and seasons.

Wi-Fi

A non-negotiable for most guests, especially remote workers and international travelers. Make sure your listing mentions both availability and speed.

Air Conditioning / Heating

Depending on your region, guests will often filter for climate control — especially in warmer or colder months.

Free Parking

Many travelers, especially families and road trippers, will filter specifically for private or free parking.

Washer (and Dryer)

Essential for longer stays and international guests. Bonus if you offer detergent and easy instructions.

Kitchen

Even a basic kitchenette can unlock new visibility. Some platforms let guests filter by “self-catering” options.

Pet-Friendly

A major opportunity — especially in suburban or rural destinations. Just be clear on size or breed restrictions.

Workspace

A dedicated desk or table near natural light can help your listing qualify for “Business travel,” “Remote worker,” or “Work-friendly” filters.

Self Check-In

A growing standard, especially for late-night arrivals. This also qualifies you for “Contactless check-in” filters on many platforms.

Extras That Can Tip the Scale

Beyond visibility, some amenities help close the deal once your listing is found. They add perceived value, convenience, or comfort:

• Coffee machine or kettle
• Smart TV with streaming apps
• Outdoor space (balcony, terrace, garden)
• Baby cot or high chair
• Board games or books
• Hairdryer and full-length mirror
• Iron and ironing board

These aren’t all filtered, but they show guests you’ve thought about the experience — and that boosts conversions.

Listing It Right: Make Sure They Count

Simply having an amenity isn’t enough — you need to properly tag it in your listing so the platform recognizes it. Here’s how to make sure amenities work for you:

• Double-check the amenities section on your host dashboard
• Match each item to the correct tag (don’t assume it’s automatically listed)
• Avoid exaggeration — only list what’s truly available
• Keep your amenities up to date as your space evolves

💡 Tip: Use photos to confirm key amenities — like a workspace, washing machine, or outdoor seating area. Guests trust listings more when they can see what’s promised.

Final Thoughts

Amenities are more than just guest perks — they’re a visibility strategy. The more relevant, useful, and well-documented your offerings, the more search results you’ll appear in — and the better your odds of converting a look into a booking.

Don’t just think about what you would expect in a stay. Think about what your ideal guests are actively searching for. That’s where visibility — and bookings — begin.

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